DOI: 10.36347/sjahss.2018.v06i03.034

Pages: 729-733

The study was intended to examine the role of personality, risk taking behaviour, road safety knowledge and in determining the road safety behaviour. A sample of 200 participants (equal number of rural and urban) who drives 2/4wheelers was selected on basis of non-random incidental sampling from Rohtak district of Haryana. There were 120 males and 80 females. All the participants were uniformly administered NEO FFI, risk taking behaviour scale, self-constructed road safety knowledge scale and road safety behaviour scale. The data were analysed using Pearson correlation and stepwise multiple regression. Results revealed that conscientiousness, neuroticism; dimensions of personality, risk taking behaviour and road safety knowledge were the significant predictors of road safety behaviour. Conscientiousness and road safety knowledge were the positive predictors whereas risk taking behaviour and neuroticism were negative predictors, All the four taken together accounted for 39% (R2=.39) of the variance in road safety behaviour. The implications of the study are discussed for the road users and road safety organizations.