DOI: 10.36347/sjahss.2018.v06i03.035

Pages: 734-737

Customer care is an aggressive weapon that can easily differentiate one supplier from another. The correction is taken after to a decent customer service and operational activities keeping in mind the end goal to make generous rewards Dall and Bailive, 2004. Relationship marketing is practices that are gone for creating, managing trusting and building long-term relationships with bigger consumers. In relationship marketing, consumer profile, purchasing patterns, and history of contacts is kept up in a business database, and a record official is appointed to one or more real consumers to satisfy their necessities and maintain the relationship. The main objective of the present study is to find out the impact of CRM on customer satisfaction. Convenience sampling technique was used to identify the respondents of the study. The population for the study consists of customer of insurance company who are using insurance services. Sample size was 200 and area of the study is Gwalior region.