DOI: 10.36347/sjahss.2018.v06i05.004

Pages: 1021-1027

The study presented here is a conceptual mapping of thought, where the vertically coordinated vegetable supply chain is already tested concept with cross sectional study. The behavioral dimensions taken here as well are well tested before. The main idea behind this study was to measure it conceptually with the literature “the behavioral neuroscience aspect of supply chain participant as behavior having some relationship with the vertically coordinated vegetable supply chain”. For this purpose extensive literature study was done to know the behavioral neuroscience aspects of farmers and intermediaries involve in vegetable supply chain. The research has provided the base and clarity on the future aspect of research where the scientific approach will get applied using the scientific instruments and techniques.