DOI: 10.36347/sjahss.2018.v06i08.007

Pages: 1522-1530

Corporate image is an essential and importatnt factor that must be embraced by any business that wishes to stay afloat and ahead in a competetitive business environment. And one of the most veffective means of promoting a firm's corporate brand is through the use of well structured and designed advertisement images (corporate image) that promote the brand. In this study, 8 corporate images will be analyzed based on data collected 8 different locations in the University Sultan Zainal Abidin Malaysia (each ad image for each location). The analysis is aimed at seeking to what extent the designed advertisement images fit with the corporate image of the university, especially in reaching out to both local and foreign prospective student. Mixed research methods were used in the collection and analysis of data, data was collected via interviews and questionnaires from 8 and 375 respondents respectively, the interview responses were analyzed qualitatively while the questionnaire data were analyzed quantitatively. The analyses revealed that the designed ads images fit perfectly into the corporate image of the university and the will make a direct positive impact in reaching out to the Institutions prospective student both at home and abroad.