DOI: 10.36347/sjahss.2018.v06i10.002

Pages: 1886-1897

Strategy is a serious, exciting and often bizarre game that managers play every day. Strategic planning is an organization’s process of defining its strategy or direction, and making decisions on allocating its resources to pursue this strategy. The statement of the problem is that the non- existence of actual strategies makes it difficult for small scale businesses to withstand changing, dynamic and even unpredictable economic and business environment. The objectives of the study include were to identify the roles of small scale businesses in Enugu State; and to ascertain the extent to which strategic measures influence small scale business in Enugu State. We used the survey method of research. The small scale businesses covered by this research work include leather shoe business, cassava processing, fashion designing, cane-chairs making and woodwork/carpentry. The area covered by the researcher in Enugu State is Coal Camp, Ngwo, Ogui New Layout, Uwani, Akwuke and Ikirike. Data for this study were obtained from both primary and secondary sources. The sample size used was 167. The data obtained were presented in tables using frequencies and percentages and analyzed using inferential statistics. The findings were the encouragement of policy measure to develop small scale business by government etc. it was recommended that the government should take a far reaching measure aimed at encouraging mass acceptance of made in Nigeria goods.