DOI: 10.36347/sjahss.2018.v06i12.007

Pages: 2210-2214

The advertisements play a significant role in the lives of consumers intruding into their choice making processes. This is done through the process of branding which has literally transformed into a religion of time. Consumers’ preference for a product merely depends upon the promotional techniques undertaken by the big brands. Branding not only intrudes the consumers mind it also creates the arena of trust and dependency. Maggi is one such brand of NESTLE that came into existence in 1872 in Switzerland. It quickly became a pioneer of industrial food production, aiming at improving the nutritional intake of worker families. Maggi launched in India in the early1980s. The current study attempts to figure out the impact created by the Maggi Television Advertisements on the consumers to gain the consumers trust after the brand faced a temporary ban in India.