DOI: 10.36347/gamj.2023.v04i04.004

Pages: 135-149

In this study conducted in Morocco, where corporal punishment is socially accepted and not prohibited by law, the objective was to explore the predictive link of universal values (Schwartz, 1992), particularly the dimensions of "continuity" and "self-enhancement," on selective exposure to anti-corporal punishment information. An implicit measure of attitude (the Go/no Go test) as well as explicit measures were used. One hundred and twenty-two Moroccan participants, including both parents and non-parents, took part in this study. The results revealed that conservative values such as tradition, conformity, and security had no direct or indirect predictive effect on selective exposure. On the other hand, values related to self-enhancement, particularly power and achievement, were observed to have a direct negative predictive effect on selective exposure, as well as an indirect negative effect through the sole mediation of assimilation bias. These findings open up new research perspectives to deepen the understanding of the dynamic relationship between values, selective exposure, implicit and explicit attitudes, and assimilation bias, thereby developing more effective preventive interventions promoting positive and healthy educational alternatives.