DOI: 10.36347/sjavs.2017.v04i01.005

Pages: 24-31

To fulfill the increasing national and international demand for vegetables, India needs to pick up the pace in vegetable production that can take it on a long way of success in vegetable sector growth. Now horticulture has proved its position as one of the potential agricultural enterprise in accelerating the growth of economy. The study is quantitative in nature, though the base formulated is completely a summary of qualitative study. A self-prepared instrument used for collect data where five vegetables got consideration for the better understanding of the business. The study is conducted in Odisha state of India and main respondents are the vegetable distribution channel intermediaries. All together a sample of 756 participants of vegetable supply chain included in study. The cluster sampling method of probability sampling is used, since supply chain participants are living in clusters as markets or villages. The research methodology is directly concerned with solving the problem lying with the agricultural supply chain specifically study on intermediaries.