DOI: 10.36347/sjavs.2017.v04i04.007

Pages: 167-174

The need to develop a sound knowledge of the current situation regarding marketing of African breadfruit seeds, reduce demand-supply gap and improve the marketer’s income in Anambra State, Nigeria trigged this study. The study established the socio-economic characteristics of the marketers, marketing margin, profitability, spatial price spread and determinants of profit. Multistage, purposive and random sampling techniques were used to select 120 respondents. Data were collected using pre-tested questionnaire and analyzed using descriptive and inferential statistics. Findings indicated mean age, educational level and marketing experience of 45.3 years, 8 years and 10 years respectively. 100% female dominance; 100% personal savings as source to fund and 55% membership of market association. Peak and lean season inter price difference realized by the wholesalers and retailers were highest in Eke Awka market and lowest at Ochanja and Oye Achalla market. The retailers realized higher percentage marketing margin (30.4%) than the wholesalers (16.7%). The enterprise proved profitable with monthly net marketing income of N 37,569 for wholesalers and N 75,754 for retailers. Household size and membership of market association significantly determined wholesalers profit while education, marketing cost, membership of market association and price of product significantly influenced retailers’ profit. Policy measures towards reduction of market taxes and marketing costs the through provision of infrastructural facilities, dissemination of market information and formation of thrift and cooperative societies should be encouraged by the government and allied institutions to mitigate marketing problems and increase the benefits accruing to players in the African breadfruit seeds marketing business.