DOI: 10.36347/sjebm.2024.v11i04.003

Pages: 124-133

A strong business intelligence strategy can deliver accurate data and reporting capabilities faster to business operators; help them make better quicker business decisions. Holding this statement constant, the researchers investigated business intelligence and decision making in MSMEs in Africa. The study is qualitatively done with six participants who responded to an unstructured questionnaire employed to gather the needed relevant data. The collected data were meticulously transcribed and analyzed. After completion, the numerous data entry forms underwent internal validation to guarantee that the replies were accurately categorized before being harmonized and divided into two main categories- competitive advantage and operational efficiency. The Study found that business intelligence is pivotal for timely decision-making in firms especially in the MSMEs sector of the Nigeria economy as it is a strategy used by owner-managers in the organization to achieve operational efficiency and competitive advantage in a tense business environment like Nigeria. It is evident, therefore, that Africa especially Nigeria is not doing badly in the MSMEs sector of the economy and to sustain this stride, governments at all levels must factor in MSMEs and technology into their policy formulation and implications. It is only when that is done that Africa in general and Nigeria, in particular, can boost of not only registering its name in the global economic map but will have a viable economic base that will continue to attract foreign direct investment.