DOI: 10.36347/sjavs.2017.v04i12.005

Pages: 538-544

In this study, it is aimed to carry out research into people living in Adana province about risk communication in milk consumption. For this reason, randomly 384 people were selected for face to face interview to collect data about their main information sources at milk consumption. As a result, it is found out that the majority of respondent trust information about risks in milk consumption when provided from doctors and scientist. About 58% of the respondents stated that they consume street milk because it is cheaper than pasteurized, home delivery and better taste. The survey results showed that the respondents considered food poisoning, bowel infection, digestive problems and additives as the most possible health problems when consuming milk. Unfortunately, 18 % of participants did not complaint anywhere when they had problems after milk consumption. Only 6% of them made call “ALO 174 Food Line” to inform the Ministry of Food, Agriculture and Livestock about problems with milk. There was no relation between amount of milk consumed with number of children.