DOI: 10.36347/sjahss.2019.v07i04.005

Pages: 284-295

Starting the enactment of the ASEAN Economic Community (MEA) at the end of 2015 became a new chapter for Indonesia. This triggered the workforce to improve their English language skills to be even better; this was solely to increase the competitiveness of local human resources with foreign workers, especially from ASEAN. In line with that began to emerge places of English language course or commonly called Bimbel both in rural and urban areas. Griya English Fun is one of the dozens of Bimbel in Wonosobo district who are trying to provide English language training services to children ranging from middle school, high school to college students. In the competition in the Bimbel industry, Griya English Fun can be said to experience a decline in the number of students who register there. The researcher tries to examine more deeply what factors influence students in enrolling at Griya English Fun. There are two of the most dominant variables that influence the process of taking, the decision of students to study there, namely promotion and program offered. By using SPSS analysis, the promotion and program variables are found to have a positive and significant effect on students' decisions to enroll in Griya English Fun.