DOI: 10.36347/sjahss.2019.v07i07.001

Pages: 435-440

The southern coast area of Bali has vast geographically terrain which is rich in the beautiful beach and the potential tourism destination, its economic benefits are virtually dependent on coast resources and tourism activities. Secondary data was collected from the literature review, and the study employed questionnaires survey for the collection of primary data from 170 respondents. The results of the study have revealed that coastal tourism activities offer good business opportunity for micro enterprises, small enterprises, medium enterprises, and big enterprises. Because these four enterprises belong to the local basic industries, they contribute a lot towards the regional economic growth, and provide many employment opportunities to the local people in the southern Bali.