DOI: https://doi.org/10.36347/sjebm.2025.v12i01.003

Pages: 23-32

The study explored the relationship between Artificial Intelligence and the sustainability of hospitality businesses in Owerri, Imo State, Nigeria. The study specifically sought to examine the relationship between AI and the environmental sustainability of hospitality businesses in Owerri, Imo State, Nigeria, and to ascertain the relationship between AI and the social sustainability of hospitality businesses in Owerri, Imo State, Nigeria. The study adopted descriptive survey research design and data were collected from 203 respondents with the aid of a structured questionnaire and hypotheses were tested using Pearson Product Moment Correlation Coefficient with the aid of Statistical Package for Social Sciences (SPSS, version 27). Findings revealed that there is a significant positive relationship between AI and the environmental sustainability of hospitality businesses in Owerri, Imo State, Nigeria, with r = 0.882 n = 203 and a p-value of 0.001 (p<0.05). Also, there is a positive significant relationship between AI and the social sustainability of hospitality businesses in Owerri, Imo State, Nigeria, with r = 0.801, n = 203, and a p-value of 0.000 (p<0.05). The study concluded that there is a statistically significant positive relationship between Artificial Intelligence and the sustainability of hospitality businesses in Owerri, Imo State, Nigeria. The study recommended that hospitality businesses in Owerri should adopt AI technologies to enhance environmental sustainability. Also, hospitality businesses in Owerri should leverage AI-driven customer service chatbots and employee engagement platforms to enhance social sustainability.