DOI: https://doi.org/10.36347/sjebm.2025.v12i03.001

Pages: 75-79

The overall objective of this research was to analyze the importance of effective strategic planning on the performance of Hope Design.The ultimate beneficieries of the research includes entrepreneurs, stakeholders and further researchers among others.The target population of interest in this study comprised of employees and senior staff of Hope Design. We used Alan Bouchard method to select a sample that represented the entire population of 40 employees and 12 senior staff of Hope Design form which a sample of 52 (83.87%) was used. The study performed data collected through a questionnaire structured to meet the objectives of the study. Descriptive statistics was undertaken to analyze quantitative, qualitative data using content analysis. The findings indicate that all the respondents answered the questionnaire to the researcher’s expectations with 100 percent. The findings strongly acknowledged that strategic planning is the foundation that improves the performance of the business processes and ultimately reduces the internal costs of operation.