DOI: 10.36347/sjpms

Pages: 6-14

Business Statistics has become essential and relevant to business individuals, allow them present and describe business data and information properly, make reliable forecast about a business activity and improve business processes as well. Recent studies reported that student’s attitudes towards statistics play an important role in their course achievement. Students with positive attitude towards the course are expected to show strong positive performance in statistics courses. On the other hand, a negative attitude towards the course will be an obstacle in learning the course effectively. Understanding attitudes towards the course from undergraduate business students is significant, considering that many of them have been exposed to quantitative courses and hence take assumptions of their ability and interest to their business education programme. A survey instrument, Survey of Attitudes Towards Statistics (SATS) was employed to determine attitude level towards business statistics course. Six contributing factors on attitude level were considered which are affective, cognitive, capability, value, difficulty, interest and student’s effort. The aim of this study is to determine the student’s attitude level towards statistics for business prior to learning experiences. This study has also investigated the relationship between the student’s previous performance in mathematics, number of quantitative courses taken and attitude components