DOI: 10.36347/sjahss.2017.v05i03.017

Pages: 254-258

The global agricultural sector faces persistent challenges, including market volatility, climate change pressures and rural economic stagnation, which threaten the viability of farming communities and the preservation of cultural landscapes. In response, agri-tourism has emerged as a transformative strategy that transcends traditional farming income by leveraging agricultural resources to create tourism experiences. This paper examines the agri-tourism nexus as a critical pathway for economic diversification and sustainable rural development. It posits that the integration of tourism and agriculture creates a synergistic relationship that generates multifaceted benefits, fostering resilience in rural areas. To sum up, the agri-tourism nexus represents a potent model for sustainable development. It moves beyond mere economic diversification, offering a holistic approach that can enhance social cohesion, promote environmental stewardship and safeguard cultural identity. By effectively merging the productive capacity of agriculture with the experiential demand of tourism, rural communities can cultivate a more resilient and prosperous future, ensuring their relevance and vitality in a rapidly changing world.