DOI: https://doi.org/10.36344/ccijhss.2025.v11i09.002

Pages: 203-206

Harold Lasswell proposed a simple yet influential model describing the process of communication incorporating five core components: “Who says what in which channel to whom with what effect?” It is one of the earliest models that explored political communication (particularly propaganda) during that shaped the social reality during and after the World War II. This linear and cause-effect model has remained central to mass communication studies for the last 85 years. With a clear and simple breakdown, each component of the model helps analyze the communication process from different viewpoints. Moreover, it has applications across multiple disciplines. It’s influence on the later theories is so and served as a framework for over 85 years. It forms the basis of curricula in Communication Studies and Mass Communication. This article explores the reasons behind the popularity and relevance of this model by elaborating some of the key characteristics of the model.