DOI: https://doi.org/10.36347/sjebm.2025.v12i08.003

Pages: 228-235

Ecotourism is a sustainability approach that has emerged as an alternative to the negative environmental impacts of tourism, where natural, cultural and historical values are used as sources. Ecotourism is a nature-based tourism activity that ensures the sustainability of natural resources and promotes the economic development of local populations. It also preserves socio- cultural values and protects the ecological system for future generations. However, if ecotourism is well-controlled, it can positively affect nature, natural life, local people and the local and national economy. This study highlights the Strengths and Weaknesses of ecotourism for sustainability in the tourism industry. It examines ways to deal with the ecotourism phenomenon. In this direction, the study defines the concepts of ecotourism and Strengths and Weaknesses of ecotourism in Bangladesh. It describes the principles of ecotourism and ecotourism destinations and the developing and potential environmental impacts associated with them. This research is mainly descriptive analysis. The researcher collects information from Google, Google Scholar, Research Gate, BTB, ATAB, BPC, Wikipedia, and other trustworthy resources. The researcher mainly follows previous published research and Wikipedia results. Published research articles, journal articles, conference papers, books, reports, magazines, brochures, government websites, and other open-access materials were read for the purpose of collecting secondary data.