DOI: 10.36347/sjavs.2020.v07i09.002

Pages: 210-214

This research was conducted in Padang Pariaman District, West Sumatra province. The purpose of this research was to know: a) outreach approach in the adoption of artificial insemination (AI) innovations applied to the business of Buffalo Farms in Padang Pariaman, and B) extension methods in the adoption of artificial insemination (AI) Innovations that applied to the business of Buffalo Farms in Padang Pariaman district. The research used a survey method approach and a secondary data analysis approach. Quantitative descriptive data analysis calculated using Likert scales. The results showed that the extension approach that has been implemented well by the extension agents in Padang Pariaman in the adoption of artificial insemination (AI)innovation on the business of Buffalo farming was into persuasive approach extension (persuasion/ Invitations), while on a pervasion approach extension (persuasion/invitation repetition) and compulsion approach extension (indirect compulsion) application was still a medium category, and in the coercion approach extension (Direct compulsion) application was still less category. The extension method carried out by the extension in the adoption of artificial insemination (AI) innovations in the business of Buffalo Farms in Padang Pariaman has not run optimally, where for the individual extension methods were in good category, while Group extension methods and the mass extension methods were in medium category.