DOI: 10.36347/sjahss.2021.v09i02.002

Pages: 46-50

The refusal, in verbal exchanges is considered as the denial of what is proposed. This act of refusal expresses the interpersonal relationship on a double horizontal and vertical plane. Interacting is producing a denial threatens both positive and negative sides. The refusal, which can be formulated either by the customer or by the seller, thus demonstrates the functioning of linguistic politeness and engages the interlocutors in a kind of negotiation where each one tries to save his own face and / or to endanger the face. on the other, by resorting to various formulations and the use of softening and hardening markers, and bearing in mind the goal of the interaction which is to sell (for the seller) and to buy (for the customer). Commercial exchanges, which are environments where the discourse is illocutionary, highlights the games of different interests and in this context allow the study of interactions not only concerning linguistic units but rather the extralinguistic context.