DOI: 10.36347/sjahss.2021.v09i09.003

Pages: 391-399

In the oil industry, the supply-chain network is composed of shipping via vessel, oil tankers and pipelines that run across multiple countries. Any disruptions arising in the global supply chain have tremendous adverse effects in achieving operational efficiency, maintaining quality, profitability, and customer satisfaction. This study analysed the influence of value chain strategies on performance of oil companies in Kenya. Based on the study, this paper examines the role of ICT support practices and logistical management on performance of oil companies in Kenya. Causal research design was used in the study. The target population was one hundred and five (105) oil marketing companies operating in Kenya. The study employed purposive sampling to pick a sample of seven (7) oil firms with the largest market share. Out of the seven (7) firms, stratified random sampling was used to obtain data from eighty (80) employees from the large oil marketing companies. Primary data was collected using semi-structured questionnaires. Descriptive and inferential statistics were utilized and a regression model developed. The study found that adoption of both ICT support and logistical management had a positive influence on the performance of oil companies in Kenya. It was, therefore, recommended that oil companies in Kenya need adopt ICT to improve the efficiency and effectiveness of their operations. Furthermore, oil companies should strengthen logistical management in a manner that connects the organization to the suppliers. The findings should help oil companies to better understand the importance of value chain strategies such as ICT practices and logistical management in relation to firm performance.