DOI: 10.36347/sjet.2021.v09i09.002

Pages: 127-135

In the planned of LRT procurement for the Kuta - Ngurah Rai Airport route, it is necessary to determine the potential travel demand and passenger characteristics, so that the government and the industry involved can plan their infrastructure and facilities needs appropriately. The results analysis show that passengers are included in the choice group, meaning that almost all have private vehicles but they have high motivation for the availability of safe, comfortable and on time public transportation. Potential Demand Analysis with Stated Preference shows the highest choice is LRT/ART of Airport-Kuta-Sanur route 66.50% of passengers, the second choice using private vehicles 22.10% of passengers. The potential demand model for LRT/ART users can be well explained by the individual passengers characteristics with a significance level of 84.807%, and the effect of all variables on the model is 54.3%. The characteristics of passenger trips can also explain the model with a significance level of 87.342%, and the effect of all variables on the model is 65.8%. With this model, it is hoped that the LRT / ART type mass transit system will be able to compete with private cars, taxis or online-based public transportation.