DOI: 10.36347/sjebm.2021.v08i11.001

Pages: 406-410

Tourism, as an important part of modern industry, has had a great impact on the changes of women's roles in rural tourism destinations, but it has not been paid enough attention by researchers in previous studies. Taking the "Beautiful South" rural tourism project as an example, the author explores the reasons and circumstances of women's participation in rural tourism from the perspective of gender, and the impact of rural tourism on the changes in the role of local women. This study found that women's participation in rural tourism production activities is more active than men, and the reasons for their participation are diverse. The economic growth brought about by the development of rural tourism is one of the important driving forces for the changes in the role of rural women. The strict gender division in production and labor no longer exists, and the initiative and independence of local women in the economy have been improved. And there has been a trend of women transforming from passive recipients of the original life model to active pursuit of ideal life, from being a victim of the right to self-education under the pressure of family conditions and local traditions to being the leader of the right to self-education. However, it has not completely deviated from the traditional division of labor of "male leading the outside and female leading the inside". There is still a long way to go before true equality between men and women and women's complete autonomy in all aspects.