DOI: 10.36347/sjahss.2021.v09i12.010

Pages: 665-672

Predatory pricing is the action of a company setting prices below production costs with the intention of getting rid of competitors. Business actors are prohibited from supplying goods and or services by selling at a loss or setting a very low price with the intention of getting rid of their competitors in the relevant market so that it can result in monopolistic practices and or unfair competition, this is stated in Article 20 of the Anti-Monopoly Law. The purpose of this study is to examine and analyze the selling price set by several hotel business actors in Badung Regency during the Covid-19 Pandemic based on Article 20 of the Anti-Monopoly Law. There are indications as well as some hotel business actors in Badung Regency. This type of research is a type of empirical juridical research based on legal rules in examining existing social problems or facts and is associated with its implementation in society. By using 3 kinds of legal materials, primary, in the form of facts that occur in the field, secondary, in the form of anti-Monopoly Laws and other regulations, and tertiary, legal materials that support and explain primary and secondary legal materials. They practice selling at a loss by decreasing the selling price of hotel rooms, which can reach 60% of the normal price, resulting in unhealthy business competition during the Covid-19 Pandemic. In addition, there is a legal or regulatory vacuum related to the lowest standard selling price for hotel room occupancy rates which can result in the absence of legal certainty among hotel business actors and can make it difficult for supervision that the government can carry out.