An International Publisher for Academic and Scientific Journals
Author Login 
Cross-Currents: An International Peer-Reviewed Journal on Humanities & Social Sciences | Volume-5 | Issue-02
Social Media Behaviors: A Study of International Students in BBA Program in International Business
Dr. Chaiyaset Promsri
Published: Feb. 28, 2019 | 119 83
DOI: 10.36344/ccijhss.2019.v05i02.002
Pages: 29-35
Downloads
Abstract
The purpose of this study was to examine social media network behaviors of international students in BBA program at a selected government university. Thirty-three students who enrolled in ‘principles of management’ course in the second academic year of 2019 were requested to fill out the survey questionnaire through the Google classroom. Only twenty-two students from three different countries agreed to complete the questionnaire and returned with completion. Results showed that Instagram was the most frequently used social media application among this group of students. Additionally, participants reported that the major purpose of using social media was ‘follow people’, and they approximately spent 4-6 hours a day in using social media. Chi-square correlation with Cramer’s V technique indicated a statistically significant association between nationality and length of time in using social media within a day at a significant level of 0.05.