DOI: 10.36347/sjebm.2022.v09i05.002

Pages: 120-131

Cosmetics are currently becoming a trend for adolescents, both boys and girls. The problems encountered by adolescents arise due to the activities they do and also hormonal changes include the emergence of acne, the face feels dull, and decreasing self-confidence. This is because adolescents do not clean their faces regularly. Products, that must use water so that it cannot be done anywhere, packaging that is less masculine, become the forms of reluctance in washing the face. Therefore, BUDDIES products in the form of facial cleansing wipes provide innovative facial cleansers that are not in the form of soap and have flexible packaging so they can be used and taken anywhere. This research is a descriptive qualitative type by describing the strategy of PT Catur Manunggal Berjaya in developing the BUDDIES facial cleansing tissue product. The approach in this study uses an interdisciplinary approach which solves a problem using a review of various perspectives of relevant or appropriate cognate sciences in an integrated manner. The subjects of this study are male adolescents. It is hoped that the human capital strategy of PT Catur Manunggal Berjaya will be able to provide the innovation of BUDDIES facial cleansing wipes to overcome the hormonal instability of the sweat glands in connection with the onset of puberty.