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Scholars Journal of Arts, Humanities and Social Sciences | Volume-10 | Issue-05
Has Cosmetic Surgery and Its Marketing Had A Damaging Impact on Beauty Standards?
Juveriya Siddiqui, Mariya Siddiqui, Dr. Irfana Jilani
Published: May 23, 2022 | 177 195
DOI: 10.36347/sjahss.2022.v10i05.006
Pages: 205-219
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Abstract
This study explores a range of different factors and their influence on beauty standards in the east compared to in the west. A detailed literature review has been carried out, as well as a primary survey of 100 participants. The results indicate that the media and the marketing for cosmetic surgery and procedures had the most significant impact.