DOI: 10.36347/sjebm.2014.v01i03.003

Pages: 93-97

Abstract: Now days, Internet advertising is a popular and simple way to make consumers aware about the products and services. Internet advertising refers to a paid form of promotion that uses digital media such as the internet. Also, Internet advertising is advantageous because it is not limited by time or geographical boundaries. Internet advertising is also famous among the youngsters when they make purchase decisions for right products or services. They browse several products’ advertisements and compare among them and then they purchase directly with several discount offers. Now the companies are also providing cash on delivery facility to consumers and also replace the faulty items. These sales promotion schemes provided by the companies are display on the internet advertisements. The main purpose of this research study is to know how internet advertising affects Indian urban consumers and also know whether consumers have enjoyed it or ignored it. This paper also focuses on whether the internet advertisement is gaining faith of consumer with all facilities and difficulties. Present research will also suggest the ways to make internet advertising more popular.