DOI: 10.36347/sjebm.2014.v01i04.004

Pages: 157-160

Abstract: Intercultural business etiquette is the set of written and unwritten rules of conduct that make business transactions more smoothly. Appropriate intercultural business etiquette is expected for everyone, especially those who work in an international business environment. So, the author thinks that it is crucial for us to discuss how to cultivate the BE Students’ intercultural business etiquette which includes the fundamental knowledge about etiquette definitions, understanding the importance of intercultural business etiquette in international business and then how to train the BE students’ intercultural etiquette skills, so as to improve the BE students’ intercultural communication competence and make the BE students’ knowledge structure better in order to let the BE students’ adaption to the needs of international business and marketing in the world.