DOI: 10.36344/ccijhss.2022.v08i06.002

Pages: 85-90

It starts with the idea that "form precedes content," this article explains that the presuppositions and parameters projected on senses by media structures or by the media through man's senses have always been the medium's power. Then, we introduce McLuhan's sensory system to expand his biological mediation theory. The core of his argument for media is the impact of the emergence of media and the change in the human sensory ratio resulting from it on human perception and interaction. Basedon this, a literature review of relevant concepts and theories concerning the conceptsof structural and historical media evolution and the role of amplification and maintenance of their subsequent impact and influence on society is discussed.