DOI: 10.36347/sjebm.2014.v01i05.004

Pages: 203-207

Abstract: Communication behaviors in different kinds of negotiation can be characterized as tactics, as they are employed in facilitating of a goal. However, tactics are not used in isolation, but rather in combination, either intentionally or habitually to form a strategy. Thus analysis and understanding of cross-cultural communication is very useful, apart from any real-world interest in cross-cultural relations. The way a culture socializes an individual defines their perceptions of themselves, and the manner they interact with others. Cross cultural communication plays important role in effectively developing the different stages of negotiations such as being prepared, understanding the interest of different negotiating parties and understanding the consequences of failure of negotiation. In an effective bargaining situation each party looks for common goal in order to meet the interest of other party. The present paper focuses on the role and importance that cross cultural communications plays in all kind of effective negotiation process.