DOI: 10.36347/sjebm.2015.v02i01.011

Pages: 66-71

The main purpose of this paper is to find out the relationship between corporate social responsibility and consumer buying behavior in Pakistan. A total of 250 responses were collected from respondents of twin cities of Pakistan multiple regression was used to investigate the relationship among the variable of study. Results showed that substantial, viable and identifiable consumer group exists that considers a company's level of social responsibility in its purchase decisions. For academicians, this research makes a contribution to the understanding the underlying dynamics of the role of corporate social responsibility in consumers' buying behavior. The result of this study indicates that all of the CSR components have a significant relationship with consumers' buying behavior. This research may help managers to make appropriate strategy for initiatives of CSR.