DOI: 10.36347/sjebm.2015.v02i05.017

Pages: 557-565

The haulage industry in Malaysia at present are exposed to some problems. The most critical problem that exists in the industry is commercializing the business which is exposed to price under cutting and trade liberalization. As a result, the profit margin for the industry is very marginal. Both private and government establishments are finding it difficult to sustain their business in the liberalized market. The objective of this research is to identify a model which can accommodate in the liberalized market. A research was conducted to 170 respondents who are stakeholders in the haulage industry. The findings show that business strategy, administrative activity and operation activity are the key antecedents for modeling an open market concept in haulage industry. Hence, the model identified for the open market concept in haulage industry assists in increasing the revenue of both public and private companies in the haulage industry