DOI: 10.36347/sjebm.2015.v02i10.012

Pages: 1048-1059

This study aimed to examine the influence of firm resources, market structure and institutions on firm performance, both directly and indirectly through entrepreneurial orientation and quality assurance as well as the influence of entrepreneurial orientation and quality assurance on firm performance. The concept of this study was based on the Structure-Conduct-Performance (SCP) theory, Resource-Based View (RBV) and theory of institutions. Data were obtained through a survey on small-scale tuna fishing firms in Bitung City. The sample was drawn using purposive sampling with 165 respondents. The research model used Structural Equation Modeling (SEM) and the data were analyzed using PLS (Partial Least Squares) method. The results showed that firm resources, market structure and quality assurance did not influence firm performance directly, but institutions and entrepreneurial orientation directly and positively influenced firm performance. Furthermore, the firm resources, market structure, and institutions indirectly and positively influenced firm performance through entrepreneurial orientation and quality assurance.