DOI: 10.36347/sjebm.2015.v02i12.007

Pages: 1177-1184

Tourism industry is one of the key industries in India. It helps the economy in many ways such as both direct and indirect employment, development of business, transport, hotels and allied industries.The study selected five tourist spots in Nagapattinam district viz., Vaiteeswarankoil, Nagore, Velankanni, Poompuhar and Tharangampadi. Vaitheeswarankoil is the top „navagraha‟ spots located in the district because it is one of the „navagraha‟ temple and „nadi‟ astrology, Velankanni is holy place in south India for Christians, Nagore is top Muslim holy place in south India and Poompuhar and Tharangampadi are famous seashore area in the district. Hence these five spots were selected for the study. The study mainly based on primary data. For this purpose a wells structured interview schedule was used to collect primary data from 60 respondents each from the tourist spots. The study used mean, standard deviation, factor analysis and ANOVA as statistical tools. The results of the study indicated that level of satisfaction and tourist spots were significantly differed for the factors transport, sanitation & cleanliness, road & information boards, recreation & food, security & locals attitude, basic expectations and shopping & communication. The study also found significant difference between level of satisfaction and gender of the respondents on the factors transport, sanitation & cleanliness, security & locals attitude, time allowed & entrance fee, basic expectations and shopping & communication. Significant difference was found between age of the respondents and level of satisfaction on the factors of transport, sanitation & cleanliness, recreation & food, security & locals attitude, lightings and shopping & communication.