DOI: 10.36347/sjebm.2016.v03i05.005

Pages: 271-274

The research seeks to identify the key macro environmental forces that dictate the health care scenario of Coimbatore a global medical destination in the Indian state of Tamilnadu. An exploratory study involving 350 samples has been considered to scan the macro environment by capitalising on the PEST analysis. Medical tourism an economic factor and increased subspecialisation in medical science a technical factor are the key drivers of Coimbatore health care sector while the lack of prescribing preventive care a social factor is the key restraining force as understood by the analysis of the user perceptions relied upon to quantify the PEST analysis.