DOI: 10.36347/sjebm.2016.v03i08.004

Pages: 428-432

In China's urbanization and industrialization process, the state needs to build a large number of public programs to meet the needs of social and economic development, but some of the projects have negative externalities on the surrounding residents, known as NIMBY public projects. These items may cause conflicts between the public and the government, triggering NIMBY conflict. Different risk perception and invalid risk communication are the major factors leading to NIMBY conflict. Risk communication in the prevention and mitigation of conflict link cannot be underestimated, but the implementation of effective risk communication is restricted by many factors. This paper combined with the NIMBY conflicts occurred in recent years, analysis the characteristics of NIMBY public projects and the problems existing in the organization of the projects, to propose effective risk communication strategies. Aimed at the prevention and resolution of the social conflicts in the process of public project construction, to promote the orderly construction of public projects and the steady development of social economy.