DOI: 10.36347/sjebm.2016.v03i10.002

Pages: 525-532

Organizations have been able to get competitive advantage through strategic alliances however; the alliance needs to be carefully crafted for it to realize the expected benefits to both partners. The study sought to determine the effect of maintaining competitiveness through strategic alliances at Rongo University College. The study used cross sectional method and the target population included finance officers, marketing officers, internal auditors, technologists, risks officers, resource managers, corporate affairs officers, customer care staff, strategy and innovation officers. The study sample was 40 respondents and stratified sampling technique was used to categorize respondents into strata. The data was collected using the questionnaire and analysis was carried out using SPSS Version. 20. The study found that the composite measures of resource acquisition, diversification, economies of scale and organizational learning accounted for 75% (R2 = 0.751) variance contributing for the competitiveness of the university. Regression results showed that there was strong relationship between resource acquisition, diversification, economies of scale and organizational learning and competitiveness of the university. The study concluded that competitiveness of institutions of higher learning increases when there are sound resource acquisition, diversification, economies of scale and organizational learning. The study recommended that universities should recruit adequate and competent staff and give sufficient training and professional certification to be able to understand strategies for strategic alliance and their effect of competitiveness of the institution.