DOI: 10.36347/sjebm.2017.v04i01.007

Pages: 47-61

The study is descriptive in naure based on the concept of export market orientation with small and medium enterprises in Erbil. The extensive literature review lead to the research problem as Having a vast scope of export, organizations are unable to perform aptly and to get their share by showing their efficiency. The real quantitative measurement of the efficiency of export market variables and its effect on business performance is not available in this Erbil northern Iraq. Three research objectives set as to measure the importance of export market orientation variables, to generate the quantitative information about the scenario of export market orientation with small and medium business in Erbil, to justify the concept of export market orientation in the context of Erbil. The conceptual model presented above has two types of variables, one is independent variable and other is dependent variable. The independent variable set has four variables named as Intelligence Generation, Intelligence Dissemination, Responsiveness and Coordination mechanism respectively as 1st, 2nd, 3rd and 4th. The other side the variable is dependent variable named as Business Performance. These independent variables are linked with dependent variables using arrows as links and named as H1, H2, H3 and H4. 228 samples used for the study. The instrument is pretested and well justified, used for this study, with a minor modification in the items.