DOI: 10.36347/sjebm.2022.v09i09.003

Pages: 191-198

One of the keys to the economic progress of a country is economic growth in each region; one of the things that support the economy of a region is the development of small to medium scale businesses in the area or better known as Small, Micro and Medium Enterprises (SMEs). In addition, MSMEs also absorb labor which of course has an impact on unemployment in a region. One of the promising MSME business potentials is the business in the livestock sector, especially beef cattle. Apart from the high level of population and of course the potential for high meat consumption. Indonesia also has good natural resources for animal feed. One of the other factors is that our country has a large potential for raising livestock and the potential for global livestock exports is wide open. We also often hear news stating that Indonesia often imports meat, especially before major holidays such as Lebaran, Christmas and New Year. In this paper, I use a descriptive analysis method with a qualitative approach. Where in this paper I try to explain the business potential of YMKM in the livestock sector and also this paper is one of the tasks in the Advanced Microeconomics Course. Technique the data method used refers to sources from Bank Indonesia and LIPI where I as the author try to explain in more detail how the potential of Small, Micro and Medium Enterprises (MSMEs) in the livestock sector in Indonesia. From this writing, the author hopes that the interest in developing SMEs in the livestock sector is growing and hopes that the government can also participate more in the development of SMEs in the livestock sector.