DOI: 10.36347/sjebm.2022.v09i09.004

Pages: 199-210

Does not maximal absorption MSME loan portfolio may be evidence of failure to deliver information about the product to consumers. Based on this necessary alternative selection of the best strategies in order to know whether PT. Bank Mandiri Tbk can do marketing development among SMEs. This study aims to identify and study the factors that influence internal and external to the existence of Bank Mandiri KCP Bekasi Jatisari and alternative in developing marketing strategies and to recommend appropriate marketing strategies executed. The method used is the analysis of internal and external factors by using SWOT and AHP strategy. SWOT strategy research results show that Bank Mandiri KCP Bekasi Jatisari produce power-threat strategy priorities.