DOI: 10.36347/sjahss.2020.v08i08.003

Pages: 414-419

This paper presents SWOT and PEST analyzes on the Volkswagen Group example. In this paper we present the strengths and opportunities, but also the weaknesses and threats of the mentioned company. The Volkswagen Group demonstrates its strength through the strength of its brands, and the weaknesses are linked to non-competitiveness in the electric motors market. All human resources are well utilized as well as financial flow management. The paper also deals with the political and technological environment in which the company is located and how it is shaped by a new business strategy.