Scholars Journal of Economics, Business and Management | Volume-10-Issue-04

May 9, 2023 | Original Research Article

157 326 View Article

Viral Marketing in Increasing Brand Awareness and Predicting Purchase Intention: Exploring Mediating Role of Brand Loyalty in FMCG Sector

Dr. Soumya Mukherjee, Dr. Mrinal Kanti Das, Tapan Kumar Chakraborty

Sch J Econ Bus Manag | 61-77

DOI : 10.36347/sjebm.2023.v10i04.001

157 326 View Article

May 16, 2023 | Review Article

99 162 View Article

The Quantitative Basis, Geopolitical Motivation and Influence of the Qualitative Change in the Relationship between the United Arab Emirates and Israel

Yue Hanjing

Sch J Econ Bus Manag | 78-86

DOI : 10.36347/sjebm.2023.v10i04.002

99 162 View Article

May 16, 2023 | Review Article

90 121 View Article

Research on the Teaching Reform of Vocational Undergraduate Cooperative Education Curriculum

Meng Xiao

Sch J Econ Bus Manag | 87-92

DOI : 10.36347/sjebm.2023.v10i04.003

90 121 View Article

May 30, 2023 | Review Article

110 116 View Article

Croatia's Energy Position in the European Union with Special Reference to the Croatian-Hungarian Relation

Marko Šarić

Sch J Econ Bus Manag | 93-99

DOI : 10.36347/sjebm.2023.v10i04.004

110 116 View Article