An individual self-concept is framed on the lifespan facing different situations and scenarios being in different surroundings. This is the idea about who I am, with respect to individual's physicality, emotional behavior, social connectivity, the spiritual understanding or any other aspect that shapes the person as an entity. Individual personalities and self-concept are not similar but they vary which creates them unique individuals. Specific research problem observed that the exploration for capabilities of Kurdish shopper’s for their self-concept for shopping NIKE brand products. Further research questions prepared, does Kurdish shopper understand their self-concept, does self-concept matters for NIKE shoppers, and why self-concept is important in shopping process? Study is centered to reach research objectives as to explore self-concept dimension of Kurdish shopper’s, to understand the importance of self-concept dimension of Kurdish shopper’s, and to assess the NIKE brand shopper’s self-concept. The current study is using quantitative method, so a survey research is conducted using a well-structured survey questionnaire Data collection conducted by two approaches, one the printout administered to respondents standing in front of Nike stores and shops in Kurdistan. Statistical test with understanding of medium effect and alpha value of 0.01 based on the explanation of power statistics theory. So based on this explained criteria the adequate sample size chosen is 108 for Kurdistan. Research is concluded finally that Kurdish shoppers are very much active and concerned for the self-concept when they go for shopping of NIKE brand products.

Corporate Governance is a broad term that defines the methods, structure and the processes through which the business and affairs of an organisation is managed and directed in the best interest of the company and other stakeholders. An effective Corporate Governance mechanism eliminate the conflict of ownership and control by separately defining the interest of shareholders and managers. This paper reviews the effectiveness of corporate governance on SMEs in the stock broking firms in Nigeria. Questionnaire was formulated using five-point Likert scale to collect data from a sample size of 200 stock broking owners and managers using convenience sampling technique. Valid responses were received from 171 respondents which was analysed using SPSS. The results shows that stock broking firms shows higher responsibility and commitment to corporate governance, the structure and functioning of the board of directors and the control environment and process complied with corporate governance structure while transparency and disclosure requirements positively affect the overall performance by the SMEs in the stock broking firms. The study suggest that there is need for more awareness on the importance of good corporate governance on SMEs in Nigeria. Also, the regulatory authorities should ensure close and proper monitoring of the SMEs in the stock broking firms to ensure that the corporate governance gains achieved are not only sustained but improved upon for the stakeholders’ benefits.

This paper is an examination of generational diversity in the workplace and how organisations can leverage the benefits of these differences during the Covid -19 pandemic to build resilient teams for sustainable competitive advantage. The salient points are that multigenerational differences do exist and if managers overly emphasize them they tend to negatively affect the workplace compared to when the differences are highlighted for team motivation and building reasons. Due to the effects of the Pandemic on the workplace, most notable - the working from home arrangements, social distancing, etc., organisations now need managers who can build crisis resilient teams by blending the likely generational traits through team work, team building activities for improved employee engagement and communication, and last by not the least, match employee rewards with employee expectations during the Pandemic.